Premium Beauty News says the male market is booming but beauty brands
and retailers are still searching for the best way to connect with men.
Nancy Mills, consumer practice industry manager for market researchers
Kline & Company, told the website that the term “metrosexual” is out
of date.
“It used to imply a certain niche group, whereas in 2012, all types of
men, in urban and suburban areas, are using male grooming products,” she
said.
Sales of skin care products
have soared from 289 million Euros in 2005 to 420 million in 2010
across Europe's five biggest markets, France, Germany, Italy, Spain and
the UK, according to Premium Beauty News.
Mintel found that six in 10 European men consider their appearance
important and almost half admit what they want most is to look
attractive and well groomed.
As the market booms, so sales of natural men’s beauty products are increasing too.
“New entrants on the markets, as well as technologically advanced
products, expanded lines, and innovative packaging are also stimulating
sales,” says Premium Beauty News.
