A new generation of women is sporting the best products for hair growth and going grey – and it’s been labelled “silver power”!
Models with grey hair are becoming more popular, according to the
Guardian, with new campaigns for Marks & Spencer and Clarks
featuring models in their 40s and 50s with grey hair.
Toast’s new autumn launch also has two models with silver tresses and
Caryn Franklin, the former Clothes Show presenter has let the front of
her hair go grey.
The newspaper reports that a survey for John Frieda Haircare found women
are going grey earlier – possibly due to stress. Some 32% of women had
found a grey hair by the time they were 30, compared with 20% 20 years
ago.
But Elaine Dugas, head of the “classic” division at Models One, told the
paper: "In the past, the association with grey hair was 'old'. But a
lot of women go grey at a young age.
“The stigma of it being associated with ageing is being dismissed
because we have these aspirational women. There's a real shift in our
perception of grey hair.”
