The Malaysia Star reports that a study carried out by hair care company SK-II polled 200 Korean women aged between 20 to 49.
“The measure of a man is no longer defined by his personal attributes or
even status symbols,” says the Star. “According to women, hair has
become the latest benchmark.”
The study apparently revealed that “the fairer sex were drawn to men with good hair style”.
“The study found that nine in 10 women were attracted to men with good hair style and wanted their partners to maintain good hair whilst nearly the
same number have been disappointed with a man’s bad hair condition in
spite of how well-dressed he is,” says the Star.
“In addition, more than eight in 10 also agree that successful men are taking care of their hair behind closed doors.
“These insights change the conventional male perspective on hair care,
with the best hair styling becoming the gold standard and a pursuit in the
macho universe.”
Better get stuck into those natural best hair growth products, guys!
